Hertz Gold+ is the loyalty platform that connects Hertz rental services with member-specific benefits, digital rental tools, reward points, and tier-based privileges. The program is designed around recurring vehicle rentals, allowing members to create a profile, store preferences, access member rates, and accumulate points through qualifying rentals. Hertz Gold+ is available as a free membership program, with benefits beginning at the base Gold level and expanding through Five Star and President’s Circle status. The service also connects with the Hertz mobile app, where customers can manage reservations and rewards. For customers who regularly use rental vehicles for business travel, leisure journeys, airport transportation, or other mobility needs, Hertz Gold+ provides a structured account-based approach to managing different parts of the rental process. Recent Hertz developments have included changes to the Gold+ program as well as wider operational initiatives.
Hertz Gold+ Membership Structure and Access
Hertz Gold+ uses a tiered membership structure consisting of Gold, Five Star, and President’s Circle levels. Gold membership is available without a joining fee and provides access to member-specific rates, reward earning, and selected expedited rental features. Higher tiers introduce additional benefits connected to rental frequency or qualifying spending. Five Star and President’s Circle members can receive additional points and vehicle upgrade privileges, while President’s Circle includes a dedicated service channel and access to a broader selection of vehicles at participating locations. Status earned during a calendar year remains valid for the remainder of that year and the following calendar year. This structure makes Hertz Gold+ adaptable to different rental patterns while keeping the basic membership accessible to occasional renters. As of August 10, 2026, Hertz states that Gold+ points can be redeemed toward qualifying rental base rates at all corporate locations and participating franchise locations, with franchise participation varying by location.
Hertz Gold+ Digital Rental Features
Digital functionality is an important part of Hertz Gold+, particularly through the Hertz website and mobile application. Members can create reservations, manage existing bookings, review account information, and use eligible points when arranging qualifying rentals. Stored profile information and preferences can also reduce the amount of information that needs to be entered repeatedly. At selected locations, Gold+ members can use expedited pickup processes that allow them to proceed toward their vehicle rather than following a conventional counter-based process. The Hertz mobile application extends these account functions by providing a central location for reservations, Gold+ rewards, and rental-related support. These digital features connect membership information with practical rental management before and during a journey. Hertz has also continued developing its digital rental experience through the Hertz application, where customers can make or modify reservations, manage Gold+ rewards, and access selected offers.
Hertz Gold+ Points and Rental Rewards
Hertz Gold+ incorporates a points system based on qualifying rental activity. Base Gold members earn points according to eligible rental spending, while Five Star and President’s Circle members receive enhanced earning rates. Points can be redeemed toward qualifying free rental days, with Hertz currently listing redemptions starting at 950 points. The program calculates eligible points from the base rental rate, while taxes, fees, and optional products or services are excluded. Reward reservations are made through Hertz digital channels rather than simply requesting a redemption at a rental counter. This points structure gives Hertz Gold+ a defined connection between completed rentals and future rental benefits, while the different membership tiers determine how quickly eligible members can accumulate rewards. At the company level, Hertz reported continued transformation across its Rent-a-Car, Service, Fleet, and Mobility activities during 2026.
Hertz Gold+ Vehicle Selection and Preferences
Vehicle selection is another component associated with Hertz Gold+. At participating airport locations, Hertz Ultimate Choice allows eligible customers to select a vehicle from a designated area rather than receiving a single predetermined vehicle. Gold+ membership tiers can influence the range of vehicles available through this system. Members can also maintain preferences within their profile, including selected rental products and services, helping organize recurring rental requirements. The broader Hertz fleet includes conventional passenger vehicles as well as premium and electric models, depending on location and availability. Hertz also maintains specific vehicle offerings such as Tesla rentals, giving customers access to electric vehicles through selected rental locations. Vehicle choice therefore combines reservation class, location, membership status, and fleet availability.
Hertz Gold+ Rental Convenience for Different Trips
Hertz Gold+ can be used across several rental situations because its core functions are linked to the Hertz reservation system rather than a single type of journey. Business travelers can use stored account information and digital reservation management for repeated trips, while leisure travelers can apply the program to airport rentals, road trips, and other planned journeys. The ability to earn points on qualifying rentals also provides a continuing account benefit for customers who rent vehicles periodically. Expedited processes at participating locations can be particularly relevant where rental pickup time is an important consideration. The program can also support travelers who prefer to manage reservations through a mobile device, since eligible bookings, account information, and reward activity can be accessed through Hertz digital services.
Hertz Gold+ Partnerships and Travel Benefits
Hertz Gold+ also operates within a wider travel partnership network. Eligible members can connect Hertz rentals with selected airline, hotel, automobile association, and other partner programs, subject to the applicable terms of each partnership. For example, Hertz identifies relationships involving programs such as Delta SkyMiles, Marriott Bonvoy, and AAA, while other partnerships can provide additional earning opportunities or membership privileges. In 2026, Hertz also announced a partnership with Aeroplan that provides eligible Aeroplan members with opportunities to earn Aeroplan points from qualifying Hertz rentals and gives certain members access to elevated Hertz Gold+ status. These arrangements place Hertz Gold+ within a broader travel ecosystem in which a rental transaction can contribute to benefits administered by another participating travel program.
Hertz Fleet Developments and Mobility Expansion
Hertz has continued developing its vehicle and mobility operations alongside its traditional rental business. In March 2026, the company announced the addition of the INEOS Grenadier to its U.S. rental fleet, expanding the selection of premium vehicles available to customers. Hertz has also continued offering electric vehicles, including Tesla models, within selected parts of its rental fleet. Beyond conventional rental services, Hertz announced Oro Mobility in 2026 as a business focused on integrated fleet solutions for driver-led and autonomous mobility models. A subsequent partnership involving Oro Mobility and Uber expanded this initiative toward autonomous robotaxi and driver-led fleet operations. These developments show how Hertz is extending its fleet-management capabilities beyond individual rental transactions into broader mobility services. Within this changing operating environment, Hertz Gold+ remains connected to the company’s core rental infrastructure while incorporating digital account management, loyalty rewards, vehicle choice, partner benefits, and tier-based access into a single membership framework.
